One of our inspirations
First of all, if you haven’t read The Tipping Point, go and check it out. Whether you’re into sales, product development, marketing, an inventor, an analyst, or just generally into human behavior, this book is worthwhile.
When things go from nothing to becoming a trend, then becoming a phenomenon, to becoming known by the masses, there is always a tipping point behind it. There is also an identifiable reason or time period that stands out as the point the makes things go – making something out of nothing.
Usually, tipping points are heavily dependent on people. Certain people are wired to always share information. Certain people are intensely passionate – so much so that others around them can’t help being inspired or convinced. A lot of people are passive, but consume and apply new-found information well.
It was The Tipping Point, plus a lot of our own consumer experiences, that helped provide the inspiration for designing and developing Tried and Liked. Concepts in The Tipping Point beautifully summarized how trends start, then spiral into big movements. What we wanted to capture was how consumer ‘tipping points’ could develop from our daily decisions.
We noticed that a couple of people who enjoyed selecting, trying, and serving new wines could start local trends in our small circles, and eventually lead to stores stocking more of the same wines (coincidence?!) We saw how families discussed and reviewed restaurants when they met, and then either qualified (to try) or disqualified a new restaurant based on friendly opinions.
We noticed how new Moms relied on their friends to ask questions about best-in-class kids’ products to save time and money. We know how word-of-mouth helps people find better doctors, dentists, and handymen.
Friends at a dinner talked about movies they recommend on Netflix or Redbox. Similar experiences with SUVs, appliances, laptops, and cameras piled up from our daily lives.
But, all of this was done verbally or using one-on-one emails and texts. People either forgot what their friends mentioned, or things they wanted sold out by the time people caught on. Friends wished they had gone with what we bought, instead of wasting their time and money on something else. Plus, there was nothing to reference, and none of the advice was with us when we actually needed it.
So, the many daily scenarios in our own friend circle, plus the great examples within The Tipping Point, led to a very clear vision of how Tried & Liked could serve consumer interests – first, by just enabling digital word of mouth; and then, by potentially unlocking the secrets to enable smart and focused businesses to reach and reward their passionate customers.
And, now, we seek our very own tipping point. Our ‘word of mouth’ app very much needs its own word of mouth. We believe in organic marketing, so the success of Tried & Liked is very much dependent on its users. Each new person finding weekly or daily benefits can influence their networks, and ultimately, cause a tipping point so that all can benefit. So, tap into your pockets of influence – SEE what they know; TELL what you know; ASK your peeps; build your WANT list!
Stay passionate, helpful, & in-the-know,
-The Tried & Liked Team